On 2 December 2022 the head of the Institute of Social Sciences and Applied Informatics at the Vilnius University Kaunas Faculty, Assoc. Prof. Dr Giedrius Romeika welcomed Master and Doctoral students and other researchers at the 17th Professor Vladas Gronskas International Scientific Conference. The young scientists were encouraged to be open to new ideas, expand their knowledge and worldview and to keep going up, one academic step at a time. Throughout his professional life Prof. Gronskas was inspired by energetic and ambitious students – some of whom later became valued scientists and academics.
The plenary session was opened by Giedrė Grimalauskienė, public relations and project manager of the SoHo Dragon LT agency, who delivered a report on the strategy of personal branding, and Alessio Alonne, a sociologist of the Inforelea company, public relations specialist, teacher and artist. Together with his colleague Emma, they analysed the implications of artificial intelligence in the creative industry and the manifestations of new media.
Over a hundred participants from Azerbaijan, Belarus, Cameroon, Egypt, Georgia, Ghana, Spain, Iran, Israel, Jordan, Latvia, Lebanon, Lithuania, Nigeria, Pakistan, Thailand, Turkey, Ukraine and Uzbekistan joined the conference online to share their ideas and research.
In the reports, scientists shared scientific research in the fields of creative industries management, leadership, human resources management, analysed the possibilities of applying information systems to meet the needs of various businesses, co-working spaces, creative industries, disabled people in business, also analysed the application of artificial intelligence in business processes, sustainable business models, the impact of corporal communication and image on sustainable business development, sustainability tension in fast fashion industry and many other topics.
The reports of these young scientists are going to be evaluated and the two best publications that meet the quality requirements are going to be published in the designated ISI Web of Science journal TRANSFORMATIONS IN BUSINESS & ECONOMICS*.