Studies

About the subjects

The study programme is coordinated by The Institute of Economics, Finance and Management

 Study area: Social Sciences

Study field: Marketing

Qualification awarded: Master of Marketing

Duration: 2 years

Tuition fee

• for EU students: 2600* EUR/per year (*to be confirmed)
• for Non-EU students 3600 EUR/per year

This study programme was prepared with the focus on the growing demand for specialists in marketing and trade management who possess theoretical as well as practical skills. Market research carried out in the country revealed what competences of graduates of marketing and trade management are most required by the managers of Lithuanian companies, the opinion of graduates as well as students who are about to begin their studies in this study programme. This programme was prepared on the basis of objective demand of the market as well as theoretical and methodological requirements for this kind of programmes.

The aim of the study programme:

To prepare high-profile specialists in marketing and trade management with the ability to perceive the organisation of marketing, trade and logistics processes; prepare actual projects and programmes, analytically and critically asses market changes; integrate knowledge of various scientific fields with the focus on solving the problems of organizations marketing and trade management within the framework of international management.

Learning outcomes

A graduate of the study programme “Marketing and Trade Management” has skills in organizing marketing, trade and market research processes as well as ability to prepare actual projects and programmes either individually or in a team. He is able to analytically and critically assess market changes, can determine the market, customer needs knows how the company should work so that it would meet these needs in an ever-changing external as well as internal environment, can creatively interpret received results and use different theoretical paradigms and internet marketing technologies by making strategic and tactical solutions in different spheres of marketing and trade management, is able to communicate either in written or in verbal form within the cross-cultural environment.

Distinctive features of the study programme

The study programme is oriented towards interdisciplinary subjects and unites interrelated studies of marketing, trade and management, which are relevant to business. Students of the programme are provided with the systematic approach towards the coordination and management of marketing, trade and management activities in an organization seeking to create added value for an organization. The study programme is considerably flexible and allows students to choose alternative courses to some extent and pursue studies of marketing, trade, management more intensively, to further deepen their understanding of  intercultural differences and international similarities, especially related to differences on value system, perception and behaviour speaking about race, ethnicity, religion, gender, taking into consideration social variety.

Master students’ participation in (the Department’s) scientific research and conferences:

Master students participate in the annual Prof. Dr. V. Gronskas scientific conference for master and PhD students “Development of Economy: Theory and Practice”; also, they take part in conferences and seminars organised by other universities where they can introduce and discuss the insights of their scientific research and share ideas with other young scientists and lecturers.

Master students are involved in the Department’s scientific research together with their scientific advisers by preparing and writing their MA theses: they analyse separate aspects of scientific research carried out in the Department.

Domas Vyšniauskas, founder of Digital Academy Baltic, on the study programme:

Thanks to internet marketing training and certification centre “Digital Academy” and its certified Google lecturers (the only ones in Lithuania), students of this study programme learn current internet marketing, compete with foreign students in teams in an international digital marketing competition “GOMC” (Google online marketing challenge), can apply for Google AdWords” and “Google Analytics” certificates free of charge. Students of Marketing and Trade Management acquire theoretical and practical skills from lecturer Prof. Dr. Dalia Krikščiūnienė, who attends “Digital Academy” courses “Google Certified Trainer for EDU”.

About the program

The study programme is coordinated by The Institute of Economics, Finance and Management

Study area: Social Sciences

Study field: Finance

Qualification awarded: Master of Finance

Duration: 2 years

“Accounting, Finance and Banking”is a 2nd cycle study programme in the field of Social Sciences and is especially important within the framework of market economics. This programme has been developed with regard to the demand of such specialists. The programme aims at preparing students for a career in management in both private companies and public bodies and banks.

Aim 

 The aim of the programme is to prepare high profile specialists with knowledge of contemporary and relevant theories and methods of Finance, Banking and Accounting, who are able to constantly update their knowledge and apply it in the analysis and critical evaluation of the processes occurring in economy by making financial solutions; who are also able to integrate the knowledge acquired from different fields of study when carrying out scientific research in constantly changing national and global financial markets.

Learning outcomes

The graduate is able to evaluate financial enterprise peculiarities within the framework of the constantly changing business environment conditions; analyse, critically evaluate financial processes and develop scenarios for their change, able to manage accounting process; able to evaluate and manage business risks; able to carry out qualitative, quantitative and mixed research on financial processes

Distinctive features of the study programme

“Accounting, Finance and Banking” is the only programme in Lithuania that encompasses business-oriented, interrelated and interdisciplinary studies of accounting, finance and banking. Having acquired theoretical knowledge of three fields of finance, i.e. accounting, finance and banking, students have the opportunity to form a systemic attitude towards financial process management. The study programme is flexible enough and allows students to select alternative courses, to study the courses of different fields, according to their needs.

About the programme

Study field: Physical Sciences

Study direction: Informatics

Degree awarded: Bachelor of Informatics

The main aim of the Finance Informatics study programme is to prepare interdisciplinary specialists who would have a wide systematic scope of theoretical knowledge and practical skill in the fields of Informatics and Finance. Graduates of Finance Informatics are able to understand and apply the knowledge of information technologies, mathematics, modelling, software development, system analysis and methods of data analysis; graduates are able to efficiently analyse, evaluate and solve business problems in various financial institutions and business organisations.

Required features and skill:

A potential student of Finance Informatics should be an open-minded person with interest in modern achievements of information technologies, economic development and financial applications in organisational management, and who follows the issues and steps taken to prevent financial crises and economic difficulties.

Peculiarities of the study process:

The students of Finance Informatics will learn to use not only the most modern information technologies, design and develop business information systems, but also various types data analysis, financial and bookkeeping software, perform a scientific analysis of a problem and financial flow management by means of information technologies.

Graduation:

The programme ends with the defence of the final (BA) thesis. Graduates are awarded a bachelor degree in Informatics.

HEAD OF INSTITUTE prof. dr. Audrius Lopata tel. +370 37 422566 Email: Naugardo g.2, Kaunas

ADMINISTRATOR Ilona Veitaitė tel. +370 37 422566 Email:. Naugardo g.2, Kaunas