The forth workshop by Prof Jeannette Littlemore, University of Birmingham will take place on Tuesday 16th May at Computer classroom No 13. The link to join the workshop online: https://bit.ly/3HINL6S 

In this workshop we look at studies that have investigated the factors that shape people’s responses to creative and conventional metaphor and metonymy in the context of advertising and beyond. We look at the research methods employed and identify features that appear to affect the extent to which metaphor and metonymy can be considered persuasive. We explore cross-cultural variation in response to metaphors in advertising. We discuss in detail work that we have conducted in collaboration with an advertising agency that led to the refinement of a live advertising campaign.