Multiplier event. “Future competences pathways for marketing” – FuseIT (Romania) – December, 2021, Romania

On 9 th of December, 2021 a Multiplier Event (ME) – „ “was organized for “FuseIT: Future competences pathways for marketing and ICT education“project at the premises of University Transilvania of Brasov (Bdul Eroilor nr.29, Brasov, Romania).

During the ME, the project team of UPB CAMIS presented the projects results for the 52 participants and organized the round table discussion. The main aim was to give information about the result of the project to the target group’s audience:  

  • Students at university;
  • Educators, university staff, adult education centers etc.
  • Business sector (employer and employee).

The final session was in the form of a question-and-answer format (round table) held by both Prof. Chicioreanu and Prof. Amza, together with the host representative As.prof. Elena Pascu, where questions were asked to the presenters about the technologies mentioned during their presentations and where the benefits of each target group have been clarified. 

The benefits offered, for each target group were: 

  • Students: a modern, current and useful curriculum in the field of digital marketing, practical activities 
  • HEI academic staff: a modern curriculum, updated with many elements that can be used in the training activity, many resources made available to teachers 
  • HEI management representative- vision, the possibility to modify the current curriculum in the field of Digital Marketing 

Overall, the FUSEIT project results were very well received by the audience, based on the interest shown during the event and in particular from the round-table discussions

Agenda of the Multiplier Event

Presentations (Introduction Scenarious tool Industry 4.0. Research and guidelines FuseIT curriculum Introduction to online course Knowledge and skills gaps)

Multiplier event. “Nākotnes kompetences ceļš mārketingam” – FuseIT (Latvia) – December, 2021, Latvia

On 17th of December, 2021 a Multiplier Event (ME) – „ Nākotnes kompetences ceļš mārketingam” – FuseIT “was organized for “FuseIT: Future competences pathways for marketing and ICT education“ project at the ISMA premises in Riga, Latvia (1 Lomonosova Str., building 7, room 315&314).

During the ME, the project team of ISMA presented the projects results for the total 44 participants. The main aim was to give information about the result of the project to the target groups audience:  

  • Students at university;
  • Educators, university staff, adult education centers etc.
  • Business sector (employer and employee).

During the questions-and-answers sessions all the intellectual outputs were disseminated and maximum infomation was shared. Though there were no speakers from non-participating organizations, the event was very postiviely rated by its participants.

 

Agenda of the Multiplier Event (EN, LV)

Presentations (Petijumi un vadlinijas digitala marketings kompetencu integracijai Ievads online kursa FuseIT macibu programmas Scenarija instruments)

Multiplier event.  Portugal Multiplier Event | “Future competences pathway for marketing” - Fuse IT– December, 2021, Portugal

The multiplier event (ME) in Portugal, carried out by IPT, took place in the main auditorium of the Polytechnic Institute of Tomar, on December 2, 2021. This event aimed to present the research of the Fuse IT Project, explaining and presenting its several development stages.  

Target groups audience:  

- University and high school students 

- Educators, university staff, adult education centres, etc.  

- Business sector 

The event started with the registration of the participants and distribution of the material: Identification badge, cover, notepad and pen all with the logos of the Fuse IT Project, erasmus+ and the IPT partner. Participants were instructed to comply with distance criteria due to the Covid-19 pandemic situation, for this reason the largest auditorium was chosen, which allowed to safely seat 127 registered participants. 

After the presentations of  FuseIT project results, the round table discussion was moderated by a marketing specialist, Carla Cruz and the speakers were experts: Carlos Bernardo, digital marketeer from “o meu escritório lá fora“; Pedro Saraiva, Tagus Valley Executive Director (Science and Technology Park); Luís Roque, Executive Committee Member of Nersant (business association of the Middle Tagus valley) and also Ana Claúdia Cohen, researcher and adult education center director.  The roundtable discussed options for implementing the programme developed by Fuse IT project. The speakers of the non-participating organizations, invited to the round table, emphasized the importance of the project in the current reality.  

Agenda of the Multiplier Event

Presentations (FuseIT tool EN Interactive presentation Pilot)

 

 

Multiplier event. MARTECH: Marketing and Digital Skills for the Modern Specialist – December, 2021, Lithuania

On 15th of December, 2021 a Multiplier Event (ME) – „MARTECH: Marketing and Digital Skills for the Modern Specialist“was organized for “FuseIT: Future competences pathways for marketing and ICT education“ project at Kaunas university of applied science (Pramonės pr. 22, 406, 407 aud., Kaunas).

During the ME, the partners from Lithuania  - ITI and VU - presented the projects results as well round discussions and practical workshop of marketing simulations with total 45 participants were organized.

The benefits during the event were offered for the main target audiences of the project: 

  • Students: a modern, current and useful curriculum in the field of digital marketing, practical activities freely available online.
  • HEI academic staff: a modern curriculum, updated with many elements, which can be used in the training activity, many resources that are freely available online.
  • HEI management representative – vision, the possibility to use the current curriculum in the field of Digital Marketing.

Overall, the audience welcomed the FUSEIT results, based on the interest shown during the event and in particular from the round-table discussions.

Agenda of the Multiplier Event

Presentations (Kas yra Martech?  Inovatyvių priemonių naudojimas Savitikra ir žinių vertinimas Marketingo ir skaitmeninių įgūdžių programa)